My latest work
Transforming Bixby into a useful AI Assistant
Samsung Bixby
Challenge
Current Bixby mainly provides generic answers and lacks practical utility for real user tasks.
Solution
Introduced 5 practical AI agents and Real-Time Call feature, enabling Bixby to assist users in real scenarios.
Optimized interaction flows based on user research to improve task completion and usability.
Impact
Bixby usage increased by 32.7%
60%+ users used new AI features at least twice a week
52.6% users reported improved usefulness
The content above was generated by AI.
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12:45
Elzabeth
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Summary
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Create an AI podcast
AI agent design
Interaction optimization
Modernize Samsung’s Global Search experience
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Top Travel Destinations for 2025
• BBC Travel highlights 25 destinations for 2025 that prioritize sustainable tourism, support local communities, and protect the environment.
• Dominica offers ethical sperm whale swims and is developing eco-tourism with new infrastructure and direct flights.
• Naoshima, Japan, showcases contemporary art and architecture, with the opening of the Naoshima New Museum of Art in Spring 2025.
• The Dolomites in Italy offer stunning scenery and infrastructure improvements in preparation for the 2026 Winter Olympics, making it a great destination.
• Greenland is becoming more accessible with new airports, promoting mindful adventure travel and respect for Inuit culture.
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12:45
100
Challenge
Samsung’s global search experience had become outdated, causing significant user churn and low search efficiency.
Solution
Optimized the existing search flow to help users find target content faster and more accurately.
Integrated AI capabilities to enhance search efficiency.
Impact
Search success rate increased by ~5×, search path reduced by 50%, and revenue increased by 30%.
The AI search solution is being rolled out globally.
Modernization
Balance between revenue and UX
AI-integrition
